Our story began with a question, not an experiment. Instead of following the common method of dissolving magnesium flakes in water, we chose to investigate. Research led us deep into northern Europe—beneath Veendam in the Netherlands—where vast crystalline deposits of magnesium salts rest undisturbed in the Zechstein Formation, a geological layer over 250 million years old.
Through a process known as solution mining, pure water is introduced into these solid mineral beds to dissolve the magnesium-rich layer and bring the natural brine to the surface. This is the origin of Zechstein Inside®, recognized worldwide as the benchmark for authentic magnesium chloride brine.
In 2019, we brought this rare natural resource to the Philippines and introduced MagneZIum®—a body-care essential crafted from nature's most original form of magnesium. What began as scientific research has become a commitment to purity, authenticity, and mindful self-care.
Today, hundreds of thousands of Filipinos use MagneZIum® as part of their daily ritual—a simple, natural connection between the earth's ancient minerals and modern living.
